Citizen Marketers: When People Are the Message
Ben McConnell and Jackie Hub
A wide ranging survey of topics that involve current usage patterns of the Internet in affectong businesses which didn't exist 5-10 years ago. A great way to think a bit about analyzing companies today as well as our own business
Digital Darwinism
Evan I. Schwartz
Guide on dealing with the changes the Internet brings about… several years later the advice can be ignored
High St@kes, No Prisoners
Charles H. Ferguson
An entrepreneur discusses going toe-to-toe with industry heavyweights Microsoft and Netscape
Internet Collapses
Bob Metcalfe
Commentaries from one of the industry's key pundits
Net Benefit
Wingham Rowan
Aimed to quantifying the positive impacts of the Internet
Net Gain
John Hagel III, Arthur G. Armstrong
What happens in community development on the Internet… superb read…
New Rules for the New Economy
Kevin Kelly
Former editor of Wired explains the new world
TechnoFutures
James Canton, Ph.D.
Cultural change
The Internet Bubble
Anthony B. Perkins and Michael C. Perkins
Went against the grain of the day… and was right
The Monk and the Riddle
Randy Komisar
Adding value to start-ups during the mania -- from our friend the virtual CEO
The New New Thing
Michael Lewis
Brian candy read that brought a hint of the tech world to millions of readers
The Nudist on the Late Shift
Po Bronson
Very very very enjoyable look at the extreme life of Silicon Valley in the 90s
Weaving the Web
Tim Berners-Lee
Balanced view of how the World Wide Web developed and changed life from its creator
Wikinomics: How Mass Collaboration Changes Everything
Don Tapscott and Anthony Williams
Good as a general survey of several changes that are inching there way in. For those of you in the monumental change already there will be little surprising or new. This is a challenge for a writer looking for an audience! The folks who "get" the ideas won't really profit too much and those that don't probably won't be shaken up enough by a $25 book to start writing wikis and the like.