“… maybe if we think and wish and hope and pray it might come true…”
The Beach Boys

“It is impossible to mention a single industry that did not at one time qualify for the magic appellation of a ‘growth industry’”
Ted Levitt… Marketing Myopia… Harvard Business Review

“It’s not coming back… And if you dare not agree with them, they say you just don’t get it. Get what? The industry is maturing. The valley will never be what it was.”
Larry  Ellison, CEO of Oracle as quoted in Barrons.

“Never underestimate the power of denial…”
Ricky Fitts, American Beauty

“Recall how unstoppable energy appeared in 1980. That was a time of high and rising inflation, booming commodity prices, OPEC’s success as a cartel, and the Iran-Iraq war. By late 1980, oil was $33 a barrel, with consensus forecasts of $100 four years out. No one envisioned oil falling"
Kenneth Fisher, Forbes

“Sooner or later, every popular fast-growing industry becomes a slow-growing industry, and numerous analysts and prognosticators are fooled. They always tend to think things will never change, but they inevitably do. Alcoa once had the same kind of go-go reputation that Apple has today, because aluminum was a fast-growth industry.”
Peter Lynch, One up on Wall Street, 1989

“This is a young industry, of young people. Half this industry is influenced by what happened in the 1990s. What we are experiencing now is normalcy, it’s not a trough or recession. We can have melancholy, but designing a business around it is folly…”
Ray Lane, former Oracle COO

“We are in an era today when technology isn’t really different from any other industry…”
Retiring Microsoft CFO John Connors in McKinsey Quarterly

“When a frog is slipped into a pot of cold water on the stove, he never recognizes the deadly rising temperature. Instead, the heat anesthetizes the frog’s senses. I was unaware, like the frog, of my cameras’ slow march from easy-to-use as they slowly become computerized. We are all experiencing this same, slow, anesthetizing encroachment of computer behavior in our everyday lives...”
Alan Cooper, The Inmates are Running the Asylum