Robert Rose

Description: As the Founder and Chief Troublemaker at Big Blue Moose, Robert Rose provides thought leadership, research and consulting on technologies related to digital marketing, advertising, social media, Web content and software-as-a-service (cloud computing).

For the last 8 years Rose served as Vice President, Marketing and Strategy for CrownPeak; a software-as-a-service company focused on Web solutions for online marketers. At CrownPeak Rose led not only the marketing and product strategy efforts for the company, but also worked with clients such as Nissan USA, Robb Report, First American Title, Skype and Pep Boys to develop Web and content management strategies to successfully transform their online marketing.

An early Internet pioneer, Rose has more than 15 years of experience, and a track record of helping brands and businesses develop successful Web and marketing strategies. He developed some of the the first Web strategies in the country for clients such as Mediamark Research (MRI) and CTAM (The Cable and Telecommunications Association) literally introducing these leading corporations to the Web. Rose was an Associate Partner with USWebCKS/marchFirst, serving as the Executive Director in the Entertainment and Media Practice where he developed strategic online initatives for numerous startups, as well as established clients such as Sony Pictures, Nickelodeon, NBC and Paramount Pictures.

In 2001 as Vice President, Strategic Planning for Ignited Minds; an advertising agency specializing in strategic internet consulting and design, Rose launched the very first website for singer Alicia Keys and advised numerous diverse clientele such as the U.S. Army, Activision and Intuit.

Rose has also served on the Board of Directors of the Software and Information Industry Association (SIIA) Software Division, and is a founding member of the Executive Council on Software-as-a-Service. A recognized expert in digital media, marketing, and Software-as-a-Service (Cloud Computing) technologies, Rose is a frequent keynote speaker, advising top professionals in the successful strategy of online marketing and Web site management. He’s a guest blogger for the online magazine iMedia Connection and the co-author of the book Enterprise 2.0: How Technology, E-Commerce and Web 2.0 Are Transforming Business Virtually. Rose is, and has been, widely quoted in the press, including publications such as Wired, CBS Interactive, KMWorld, Direct Marketing News and BusinessWeek.